And there it is.

H&M earlier this week issued an apology for the widely criticized ad, but protesters said this is only the beginning. The group seems to have other plans to upend the cycle of corporate racism—outrage, apology, business as usual, rinse and repeat.

The outlet reports that at one store of the six stores targeted, officers fired rubber bullets to disperse the protesters, but police have so far made no arrests.

According to , the Economic Freedom Fighters (EFF), a radical group which has vehemently opposed South African president Jacob Zuma, targeted six H&M stores in Johannesburg over a recent ad in which a black child wears a shirt saying “Coolest Monkey in the Jungle.”

Maybe we should’ve added “racist marketing at the expense of African Americans” to our list of…

Several H&M stores in South Africa caught wreck after protesters ransacked several of the cheap-chic outlets on Saturday.

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