Particularly, hardly any virtual reality work was recognized either in category.

• Target “Target Produces First Live Music Video With Gwen Stefani”
Entrant Company: Deutsch La
Production Company: Wondros La

• Nike “The Conductor”
Entrant Company: Anonymous Content Culver City
Production Company: Anonymous Content Culver City

• Geico “Forest”
Entrant Company: The Martin Agency Richmond
Production Company: Furlined New You are able to / Cut+Run New You are able to / MPC New You are able to

• The Grammys “Compton”
Entrant Company: TBWAChiatDay La
Production Company: TBWAChiatDay La

• Amerian Honda Motor Co. “Paper”
Entrant Company: RPA Santa Monica
Production Company: Reset Santa Monica / Rock Paper Scissors Santa Monica / A52 Santa Monica

• Nissan The United States “Shoulders of Titans”
Entrant Company: TBWAChiatDay La
Production Company: Smuggler La / Rock Paper Scissors Santa Monica / A52 Santa Monica

• Heinz “Wiener Stampede”
Entrant Company: David Miami
Production Company: Biscuit Filmworks La / Cut + Run Santa Monica / The Mill La

• The Un “Waves of Elegance”
Entrant Company: Vrse.Works La
Production Company: Vrse.Works La

In Film Craft, as it happens Droga5 was in competition with itself for that Grand Prix. The jurors wound up debating the merits of “Rule Yourself: Michael Phelps” against Droga5’s Hennessy place “The Piccards,” before finally selecting the previous for that top prize, stated jury president Laura Gregory, founder and Chief executive officer of effective Guns.

• Under Armour “Rule Yourself”
Entrant Company: Droga5, New You are able to
Production Company: Reset Santa Monica

Bronze Lion those who win:      
• Heinz “Wiener Stampede”
Entrant Company: David Miami
Production Company: Biscuit Filmworks La / Cut + Run Santa Monica / The Mill La

Film Lions jury president Joe Alexander, chief creative officer in the Martin Agency, stated his jury was searching mainly for brand new ideas—approaches that weren’t seen before. “Shoplifters” certainly qualifies, he stated.

The nearest challengers to “Shoplifters” incorporated Wieden + Kennedy’s “Whale” for Old Spice, Forsman &amplifier Bodenfors’ “Look Who’s Driving” for Volvo Trucks, and AMV BBDO’s “Never Alone” for Guinness, Alexander stated. 

• Geico “Lake” “Hike” “RisingInch (campaign)
Entrant Company: The Martin Agency Richmond
Production Company: Furlined New You are able to / Cut+Run New You are able to / MPC New You are able to

Grand Prix champion:      
• Under Armour “Under Armour Phelps” (also won 2 golds along with a silver)
Entrant Company: Droga5 New You are able to
Production Company: Epoch Films New You are able to

• Geico “Whisper” “Spy” “Countdown” (campaign)
Entrant Company: The Martin Agency Richmond
Production Company: Hungry Man New You are able to / Rock Paper Scissors New You are able to / MPC New You are able to

“The Grand Prix goes to a different method to use home security camera footage to market a rewards card, of other nutritional foods, for any store. It is simply an extraordinary piece,” Alexander stated. “I believe the very best pieces now mix over. That one ran in cinema, it ran being an incredible viral piece. It is a very modern bit of film that resided both in mobile phone industry’s.”

• The Hunting Ground “The Unacceptable Acceptance Letters” “Ms. Robert’s Unacceptable Acceptance Letter” (Campaign)
Entrant Company: Goodby Silverstein &amplifier Partners Bay Area
Production Company: Prettybird Culver City / Cut + Run Bay Area / Spy Bay Area

• Netflix “House Of Cards – Fu 2016”
Entrant Company: BBH New You are able to
Production Company: Reset Santa Monica / The Mill New You are able to / Exile Santa Monica

• United Towns of Dallas “Products”
Entrant Company: Shooters Films Dallas
Production Company: Shooters Films Dallas

 
—U.S. Film Craft those who win:

• Adidas “Your Future Isn’t Mine”
Entrant Company: Squeak E Clean Productions La
Production Company: RSA Films La

• Apple “Good reputation for Seem”
Entrant Company: TBWAMedia Arts Lab La
Production Company: Stink La

Bronze Lion those who win:
• Autism Talks “The field of Autism” (2 bronzes)
Entrant Company: BBDO New You are able to
Production Company: Lobo São Paulo

• Onemoreday.today “Yet Another Day”
Entrant Company: Station Film New You are able to
Production Company: Station Film New You are able to

• National Football League “Super Bowl Babies Choir”
Entrant Company: Gray New You are able to
Production Company: Townhouse 23 New You are able to / Park Pictures New You are able to / Exile Santa Monica

This really is adam&ampeveDDB’s seventh Grand Prix within the length of 3 years. It won four Grand Prix in 2014 for Harvey Nichols’ “Sorry, I Spent It on Myself” and something this past year in Film Craft for John Lewis’ “Monty’s the Penguin.” That latter campaign also won the Creative Effectiveness Grand Prix at Cannes this season.

• Clark Street Bridge “Searching Back”
Entrant Company: FCB Chicago
Production Company: Lord + Thomas Chicago

Gold Lion those who win:      
• Old Spice “Rocket Vehicle”
Entrant Company: Wieden + Kennedy Portland
Production Company: Biscuit Filmworks La / The Mill La / Revolver/Will O’Rourke Sydney

• Delta “Tell The PlanetInch
Entrant Company: Smuggler New You are able to
Production Company: Smuggler New You are able to

“The majority of us around the jury saw this piece on the monitor before,” added Film juror Ana Balarin, executive creative director at Mother London. “Whenever we reached view it around the big screen—this had not became of me inside a jury room before—once it had been finished, the entire jury room automatically began applauding. That states a great deal about this. … Who’d have believed that a movie having a low quality, with no script, using found footage might be so entertaining and also have this type of wealthy narrative?” 

• Under Armour “Under Armour Phelps”
Entrant Company: Droga5 New You are able to
Production Company: Epoch Films New You are able to

• Girls Who Code “Women Can’t Code”
Entrant Company: McCann New You are able to
Production Company: Tool New You are able to

• Pepsico “Puppymonkeybaby”
Entrant Company: BBDO New You are able to
Production Company: Cruz and Johnson London

• Harman Worldwide/ JBL “Larger Than Us”
Entrant Company: Theme Park Entertainment La
Production Company: Theme Park Entertainment La

• States U . s . to avoid Gun Violence “Gun Crazy”
Entrant Company: Gray New You are able to
Production Company: Supply &amplifier Demand New You are able to / Uppercut New You are able to

See all of the U.S. those who win in Film and movie Craft below: 

• LetGo “High cliff”
Entrant Company: Clubpenguin+B Miami
Production Company: Biscuit Filmworks La

• Old Spice “Whale”
Entrant Company: Wieden + Kennedy Portland
Production Company: Biscuit Filmworks La / The Mill La / Revolver/Will O’Rourke Sydney

Silver Lion those who win:      
• Nike “Last”
Entrant Company: Wieden + Kennedy Portland
Production Company: Park Pictures Santa Monica / A52 Santa Monica / Master La

“We battled in the same manner [in Film Craft],” added Gregory. “Many people doing VR now are technologists, not storytellers. The majority of the VR that I have seen globally is actually missing in craft.”

• Under Armour “Under Armour USA Womens Gymnastics”
Entrant Company: Droga5 New You are able to
Production Company: Epoch Films New You are able to

• AT&ampT – It May Wait “Fletcher’s Drive”
Entrant Company: Smuggler New You are able to
Production Company: Smuggler New You are able to

• Geico “Check” “Reunion” “Fisherman” “Directions” (campaign)
Entrant Company: Hungry Man La
Production Company: Hungry Man La

Gold Lion those who win:
• Hennessy / LVMH “Hennessy The Piccards” (5 golds)
Entrant Company: Droga5 New You are able to
Production Company: Somesuch London / Anonymous Content Culver City / Mill+ New You are able to

• Under Armour “Under Armour USA Womens Gymnastics” (also won 3 silvers)
Entrant Company: Droga5 New You are able to
Production Company: Epoch Films New You are able to
     
• AT&ampT “Near To Home” (also won a silver)
Entrant Company: BBDO New You are able to
Production Company: Anonymous Content Culver City

 
—U.S. Film those who win:

CANNES, France—adam&ampeveDDB’s “Shoplifters” place for Harvey Nichols won the video Grand Prix in the Cannes Lions festival here tonight, while Droga5’s “Rule Yourself: Michael Phelps” for less than Armour required exactly the same prize in Film Craft.

• Audi of the usa “Commander”
Entrant Company: Venables Bell &amplifier Partners Bay Area
Production Company: MJZ La / Final Cut La / The Mill La

Droga5 absolutely centered the video Craft Lions this season. Combined with the Grand Prix, the Phelps place also won two golds along with a silver in Film Craft (plus a gold in Film). The Hennessy place selected up five golds in most. And Droga5’s Under Armour place using the Team USA women’s gymnastics team won a gold and three silvers. 

• Unicef “Unfairy Tales Series”
Entrant Company: 180LA Santa Monica
Production Company: House of colours Sao Paulo / Consulado São Paolo / Bubba’s Chop Shop Burbank

• National Football League “Super Bowl Babies Choir”
Entrant Company: Gray New You are able to
Production Company: Townhouse 23 New You are able to / Park Pictures New You are able to / Exile Santa Monica

• Unicef “Malak and also the Boat”
Entrant Company: 180LA Santa Monica
Production Company: House Of Colours Sao Paulo

Silver Lion those who win:      
• Nike “Last” (also won 2 bronzes)
Entrant Company: Wieden + Kennedy Portland
Production Company: Park Pictures Santa Monica / A52 Santa Monica / Master La

• Procter &amplifier Gamble “Strong”
Entrant Company: Wieden + Kennedy Portland
Production Company: Rattling Stick Santa Monica

“VR may be the technology of the festival, without a doubt,” stated Alexander. “But we battled by using it like a jury, to become honest—how to evaluate it. We’d a deficit of judgment. I believe that’s most likely true of a lot us who just do not have sufficient experience searching at VR films and just how they work. … I believe we are maybe 3 or 4 or five Film juries from getting advisable of why is a good VR experience along with a good VR film. We do not have a variety of it within our shortlist. I believe one piece won a bronze [Vrse.Works’ “Waves of Elegance” for that Un] because we felt we ought to say something about this.Inch

• HP “Jane”
Entrant Company: 180LA Santa Monica
Production Company: Park Pictures Santa Monica / Agoraphone Brooklyn

“We chose this piece because, in the finish, it’s the one which transcended the craft and merely arrived at out and touched us,” stated Film Craft juror Steffen Gentis, chief production officer of BBDO Germany. “The craft grew to become completely invisible, so we just discovered ourselves completely submerged.”

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