Feature: How Behavioral Analytics Blends Online Moments with Real Time Analytics

Dan Schoenbaum, Chief executive officer of Cooladata

Inside a digital world, unexpected things happen and alter quickly. The term ‘wait’ is symbolic of ‘don’t want to’. With e-commerce, consumers don’t join queues any longer (well, maybe just to obtain the new iPhone first). They skip sections within the videos just to get at the meme in the finish. Forget awaiting a website to load, today’s consumer demands instant gratification. So, it seems sensible that the business’s analytics ought to be just like fast to supply real-time results. Read More &gt&gt

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