Las Vegas Aces star A’ja Wilson and head coach Becky Hammon have been named to the inaugural Time100 Sports list, an honor recognizing the most influential figures shaping global athletics. Their inclusion highlights the rise of the WNBA as a powerhouse in sports business and the growing prominence of Las Vegas as a central hub for professional sports leadership.
How A’ja Wilson Redefined WNBA Dominance
A’ja Wilson’s selection follows a record-breaking 2024 season where she became the first four-time MVP in league history, according to Time. Her performance metrics set a new standard for the sport; Wilson recorded 26.9 points per game, surpassing the previous record of 25.3 held by Diana Taurasi since 2006. By capturing the league MVP, Finals MVP, and Defensive Player of the Year in one season, Wilson has shifted the expectation for what a single player can contribute to a franchise’s bottom line and competitive viability.
Why Becky Hammon’s Coaching Path Matters
Becky Hammon’s influence extends beyond her three WNBA championships with the Aces. According to Time, Hammon’s career serves as a precedent for female leadership in professional sports. Her transition from the first full-time female assistant coach in the NBA with the San Antonio Spurs to a championship-winning head coach in Las Vegas has provided a blueprint for organizations seeking to diversify coaching staffs. With a 125-46 overall record, Hammon currently holds the highest winning percentage of any coach with at least one full season in WNBA history.

What Does the Time100 Sports List Reveal About Market Trends?
The inclusion of Las Vegas-based figures—including UFC CEO Dana White and Raiders draft pick Fernando Mendoza—suggests a shift in the geography of influence. While traditional markets like New York and Los Angeles have historically dominated sports media coverage, the Time list acknowledges the rapid growth of the Las Vegas sports market. Industry analysts often contrast this rise with the decline of legacy sports hubs, noting that Las Vegas’s ability to host major events like the Super Bowl and F1 Grand Prix has accelerated the visibility of its local athletes and executives.
Pro Tip: Tracking Sports Influence
To stay ahead of industry shifts, monitor the annual Time100 Sports list as a barometer for which leagues and regions are gaining the most cultural capital. It serves as a reliable indicator of where sponsorship dollars and media attention are migrating.
Frequently Asked Questions
Who selects the individuals for the Time100 Sports list?
The list is curated by the editorial team at Time magazine to identify the athletes, executives, and leaders who have had the most significant impact on the global sports landscape during the calendar year.
Why are A’ja Wilson and Becky Hammon considered influential?
According to Time, their influence stems from historic on-court performance and coaching success that challenges traditional barriers in professional basketball, effectively raising the profile of the WNBA.
Where can I find the full list of honorees?
The complete Time100 Sports list is featured in the June 22, 2026, issue of Time, which hits newsstands on July 12.
What do you think is the biggest factor driving the growth of the Las Vegas sports market? Share your thoughts in the comments below or subscribe to our newsletter for more updates on the business of sports.










