The Australian government is moving to double the maximum penalties for social media companies that fail to keep children under 16 off their platforms, raising the fine ceiling to $AUD99 million ($US68.2 million). Prime Minister Anthony Albanese announced the increase following concerns that platforms are not doing enough to enforce the current ban, which has been in effect since December.
Why is the Australian government increasing fines?
Minister for Communications Anika Wells stated that current corporate compliance efforts are insufficient, characterizing the companies’ actions as “tricks straight out of the big tech playbook” and doing the “bare minimum” to adhere to the Online Safety Amendment Act. By doubling the potential fine from the previous $AUD49.5 million limit, the government aims to force platforms to prioritize age-verification over profit models.

Did you know? Since the Online Safety Amendment Act took effect on Dec. 10, more than five million accounts have been removed, deactivated, or restricted across major social media platforms.
How will the new legislation affect tech companies?
The proposed legislative changes seek to expand the powers of the eSafety Commissioner. Under the current framework, the Commissioner is investigating five major platforms for potential non-compliance: Facebook, Instagram, Snapchat, TikTok, and YouTube. The updated rules will grant the Commissioner authority to compel these companies to surrender evidence of what they’re actually doing to keep under-16s off their services. Furthermore, the new law will extend oversight to third-party providers, including app stores and age-verification services, effectively closing loopholes that previously allowed platforms to shift blame for enforcement failures.
What is the global trend regarding social media age bans?
Australia’s aggressive regulatory stance is part of a broader international movement to limit youth exposure to social media. While Australia has already moved to enforce a strict age limit, other nations are observing these outcomes to inform their own policies. For example, Austria looks to block kids under 14 from social media. These developments suggest a growing global consensus among regulators that self-regulation by tech giants has reached its limit.
Pro Tip: Staying Informed
If you are concerned about digital safety, regularly review the eSafety Commissioner’s official portal for updates on compliance investigations and safety guidelines for parents and guardians.

Frequently Asked Questions
- Which platforms are affected by the Australian ban? The law targets major platforms including Instagram, TikTok, Snapchat, Facebook, X, and YouTube.
- What is the new maximum penalty? The proposed legislation raises the maximum fine for non-compliance to $AUD99 million ($US68.2 million).
- Who is responsible for enforcement? The eSafety Commissioner is responsible for investigating non-compliance and has the power to demand evidence from tech companies.
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