Competitors suggested content Taboola and Outbrain agreed to merge.
The companies, which advertise the publishers' websites, will meet and work under the name of Taboola.
In a blog post, Outbrain said that its shareholders get the stock equivalent to 30% of the combined company and $ 250 million in cash.
Taboola is in partnership with news organizations such as USA Today, HuffPost and Business Insider. Taboola publishers pay to include links in their recommended engine and send readers to their sites. Outbrain suggestions also give users' Internet content.
Last year, Taboola signed a Chinese smartphone maker
to include recommended Taboola links on some of its phones.
Taboola and Outbrain, through blending, say that they will be able to compete better with the technology giants who have a huge impact on the online advertising market.
“We will be able to create a stronger competitor
Google's, giving a more prominent option to advertisers, ”said Taboola Chief Executive
said in a statement.
Mr Singolda, who founded Taboola, will act as CEO of the combined company.
Write Micah Maidenberg at email@example.com
Copyright © 2019 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1pdeb8
. t) software (t) software applications (t) telecommunications equipment (t) computer services (t) internet search engines (t) consumer services (t) consumer services (t) computing (t) online service providers (t) technology