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EA Sports and FIFA: Towards the end of an era?

One billion dollars every four years. This is what the International Federation of Association Football (FIFA) is asking video game industry giant EA Sports for so that the latter can continue to use the term “FIFA” for its soccer video game franchise.

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This is what we learned from journalist Tariq Panja, from the prestigious American daily. New York Times, last Wednesday :

The heart of the conflict (between EA Sports and FIFA) is financial, he wrote. According to people with knowledge of the talks, FIFA is looking to get more than double what it currently receives from EA Sports, a figure that would take its pay for the series to more than $ 1 billion for each cycle of four. years of the World Cup.

Last week, EA Sports CEO Cam Weber announced that the popular football franchise could be renamed for future editions.

“For the future, we are exploring the idea of ​​renaming our EA SPORTS soccer games. This means that we are re-examining our naming rights agreement with FIFA, which is separate from all of our other official football partnerships and licenses ”, said Mr. Weber in a press release.

The reason for this public exit was not specified in Mr. Weber’s letter, but now we understand that it is largely for a question of money that EA would take this initiative.

However, still according to Mr. Panja du New York Times, the negotiations between the two parties would have stalled, not only because of the financial question, but also because they do not agree on what the exclusive rights of the gamers should include.

Note that since the launch of the last opus in the series (FIFA 22), no less than 9.1 million players have joined the game, 7.6 million dream teams have been created and 460 million matches have been played. .

Neither EA Sports nor FIFA have been publicly released since this article appeared in the New York Times, but a decision on the future of the franchise should be made by the end of the year given that the contract between the two entities expires in 2022. According to the most recent rumors, the name EA Sports FC could be replacing the acronym FIFA for future editions. The name was notably registered by EA Sports earlier this month with the UK Intellectual Property Office and the European Union Intellectual Property Office.

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