José González Bell – [email protected]
Postobón and Pepsi present Grow Your Business, a platform aimed at the food service sector such as restaurants, coffee shops and independent bakeries, which provides digital tools that will help build trust among consumers and increase sales to reactivate the livelihood of these establishments.
It was developed considering the complexities that have been overcome to operate food businesses in the country. The experience of merchants, large and small, as a result of the pandemic was taken as a basis to generate a program that offers educational tools and resources.
This initiative aims to positively impact 15,000 restaurants in Colombia over time. The platform began its implementation in mid-December of last year and in its first phase it will support 1,600 businesses in Bogotá, Cali, Cúcuta and Pereira.
Those who sign up for the platform will also have access to a special online training module designed for this channel segment. The training focuses on issues such as increasing sales, enhancing business opportunities, relating to the environment, defining business objectives, moving towards a digital transformation of the business.
To access the Grow your Business platform, interested businesses can enter www.tualiadopostobon.com from their computer or phone.