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Polestar 2 | Great start for one of Norway’s newest car brands

Polestar takes fourth place in an electric month.

2020 is the year for new car brands in Norway. One of them is Polestar – which is now in the process of delivering to customers who have been waiting a long time for their cars.

Polestar is a sister brand to Volvo. Service and repairs must also be done at Volvo’s dealer network here at home. This is probably a contributing reason why several thousand Norwegians have ordered the electric car 2.

In August, almost 500 of them got their car. To be exact, 494 copies of Polestar 2 were registered this month. This gives the model a strong fourth place in the registration statistics this month. Not bad for a newcomer!

Significant decline

In August, new car sales fell overall, compared with last year. The Korona situation, financial uncertainty and delayed delivery of new cars to waiting customers are part of the explanation. At the same time, electric car sales are increasing again, and all indications are that it will rise even more in the time ahead.

A total of 10,802 new passenger cars were sold in August, while the figure for the same month in 2019 was 12,073. This is shown by figures from the Road Traffic Information Council (OFV).

So far this year, 79,798 new passenger cars have been sold, compared with 99,460 in the same period last year.

Alexander is the head of Polestar in Norway

Polestar 2 has hit the Norwegian market very well, in August almost 500 copies of it came out on our roads.
Photo: (Broom)

Buying million cars

– There are few indications that electric cars are losing ground, if anyone should claim it. All indications are that sales of fully electric cars will continue to increase. And now many new models are on the way, says CEO Øyvind Solberg Thorsen in OFV.

– We also see that some electric cars are high on the sales list, even though these are cars that cost close to a million. It is quite special and something new, and shows that many are willing to spend a lot of money on a new car – not least an electric car. We also have examples of cars that have sold well for years and have been produced with all powertrains. Now we see that the petrol and diesel versions of these are being phased out of the market and that it is electric cars that are at stake. 2020 and especially 2021 will be big electric car years. Maybe 2021 is the last year without VAT on electric cars. This will affect the sale, says Solberg Thorsen, in a press release.

They are testing a Chinese car in Oslo


Click on the image to enlarge.  The Audi e-tron is the big bestseller in Norway so far this year, it is nowhere near that in any other country.

The Audi e-tron is the big bestseller in Norway so far this year, it is nowhere near that in any other country.

High SUV sales

The trend for sales of diesel and petrol cars is also clear: Sales have more than halved so far this year, and the trend is about the same for the month of August in isolation. Petrol and diesel cars have largely been replaced by cars with new powertrains.

Sales of electric or semi-electric cars account for around 80 percent of new car sales so far this year.

– SUVs have long been popular in Norway. This is still the case, and large and relatively expensive models sell well. While other countries in Europe wrinkle their noses at the increased demand for SUVs, our SUVs are on average cleaner than in other countries. In Norway, it is about electric and hybrid SUVs, and this sets us apart from others, says Solberg Thorsen.

Polestar 1: A new car brand debuts here


Click on the image to enlarge.  Many of those who have ordered the Mercedes EQC have been waiting a long time for their car.  But this summer, it has finally loosened up.

Many of those who have ordered the Mercedes EQC have been waiting a long time for their car. But this summer, it has finally loosened up.
Photo: (Broom)

Polestar beat Volvo

In total, almost half of SUV sales in August were electric cars, while rechargeable hybrids accounted for around a quarter.

Audi e-tron is Norway’s best-selling passenger car so far this year, it was also in August. Arch-rival Mercedes EQC has had a long wait for the delivery of cars. This summer, however, many copies of this have arrived in Norway, thus finishing second at the EQC. In third place we find the traditional bestseller Volkswagen Golf, while the brand new Polestar 2 takes fourth place.

With that, Polestar is actually bigger than Volvo here at home in August, because they had to “settle” with 431 registered new cars this month.

Volvo’s first electric car, this is how we think it will be …

Top 10: Car sales in Norway in August

  1. Audi e-tron: 755
  2. Mercedes-Benz EQC: 595
  3. Volkswagen Golf: 511
  4. Polestar 2: 494
  5. Hyundai Kona: 413
  6. Toyota Rav4: 282
  7. MG ZS: 281
  8. Peugeot 2008: 275
  9. Peugeot 208: 275
  10. Nissan Leaf: 270

All figures from the Road Traffic Information Council (OFV).

The article is published in collaboration with broom.no.

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