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Smart Watch Sales Continue to Grow, Apple’s Dominance Is Unwavering


Bisnis.com, JAKARTA – Sales of smart watches (smartwatches) continue to show positive performance with achievements per quarter II/20201 growing 47 percent compared to the same period last year.

Based on the Strategy Analytics report, shipments of smartwatches in the last quarter reached 18 million units. This figure is the best performance since pre-pandemic.

If broken down, Apple Watch still contributes more than half of smart watch shipments in the second quarter of 2021, which is 52.5 percent. Apple shipped 9.5 million units in the second quarter of this year.

Meanwhile, Samsung’s smartwatch shipments rose 54 percent to 2 million units. Followed by Garmin with shipments reaching 1.5 million units.

“The smartwatch market continues to heat up. The prospect of sales until the end of the year and the fourth quarter of 2021 ahead of the holiday season is quite promising. Samsung’s Galaxy Watch 4, which is equipped with a number of features that can monitor health, is here better than ever,” said Neil Mawston, Executive Director of Strategy Analytics.

Not only Samsung, Chinese manufacturers Xiaomi and OPPO also present a variety of smart watches at affordable prices.

Recently, Samsung released the Galaxy Watch 4 and Galaxy Watch 4 Classic. Both use the Android system. Instead, Apple is predicted to launch the Apple Watch Series 7 in the coming weeks.

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