“In the first 24 hours, 1 motorcycle was sold every 2 hours (11 in total) with an average ticket of $ 145,600,” they said from Mercado Libre
In an ambitious bet, Free market launched its own plan within its platform “Now 18” on motorcycles, with discounts of up to 20% on some models, which are added to its offer of products with which the platform has financing.
“With the objective of adapt to the new regulations of the National Government Regarding the ‘Now 12’ campaigns, Mercado Libre decided to extend the existing ‘Now 6, 12 and 18’ campaigns, “they tell iProUP.
Thus, the giant commanded by Marcos Galperín seeks to be one weight player within the “two wheels”, a segment that the Government promotes with the official plan to acquire motorcycles in 12 and 18 installments.
One motorcycle every two hours
But in addition, they add that in this new option, it will not only serve to improve the shopping experience consumers, but also so that sellers can increase your sales thanks to the greater financing possibilities that are available in the ecosystem.
On the other hand, regarding how this plan originated, from the unicorn they say that they did a special action in conjunction with Yuhmak SA, in which they offer models with cylinder capacity from 110 to 115 cc, such as Corven Energy 110 base; Motomel Blitz 110 base; Gilera Smash 110 Base; Zanella ZB 110 Z1 Base; Bajaj Rouser NS 125 y Yamaha YBR 125 Z.
“In the first 24 hours it was sold 1 motorcycle every 2 hours (11 in total) with an average ticket of $145.600, 20% off and 18 installments without interest. All motorcycles include a helmet gift. In the future the idea is add more offer and keep it in time, “they added from Mercado Libre.
On the other hand, and thinking about the future, from the company they comment that they are always open to listening and evaluating new proposals that may imply a better shopping experience or alleviate the expenses of their customers.
An important change in Mercado Pago
Payment Market communicated to your customers that you will no longer allow associate credit or debit cards in the name of third parties, to look at to avoid the fraud digital. The Mercado Libre wallet also warned that it will ensure that each account “is always protected” with:
- Verification and authentication methods that strengthen the security of each account
- Identity validations to confirm that the user is the person who is using the account
The measure responds to a Central Bank communication which established a series of measures aimed at increasing the security requirements of virtual wallets in order to prevent users of these tools from being victims of fraud.
“The electronic wallets and the entities of the financial system will have to take new security measures to prevent deception of users of financial services, “the statement said.
In general, the new regulation did not generate surprise in the fintech sector and is evaluated as “correct”, but there is a point that could generate some controversy in the coming weeks and it is the one that refers to the prohibition of customers using a card or bank account that does not match the data of their account in the company.
The increased use of digital tools highlighted the risk exposure of wallet users.
What led to the issuance of the standard?
“In recent years the country has cultivated a fertile ecosystem of electronic payment methods. And, with all the advantages that these tools have proven to bring, the acceleration of their adoption, boosted by the COVID-19 pandemic, has shown the vulnerability of part of the user universe to scams of greater and lesser complexity“, illustrates Marcos Blanco, leader of the Information Technology and Privacy (TIP) area of the MHR Abogados law firm.
In this sense, Juan Pablo Bruzzo, CEO of the company MONI and former president of the Argentine Chamber of Fintech, comments that, “in recent times, there were some public knowledge fraud, like those that were committed through DEBIN, in which the scammed were ccontacted to receive money by confirming a link and what really happened was that when they clicked, they were debited that money. “And he assures that this situation was an alert that we must work to improve digital security.
The points established by the BCRA
In light of this background, Blanco points out that the Central Bank established through Communication “A” 7328 that, as of August, applications that offer virtual wallet services must comply with the following:
- Verify the identity of the people who require the opening of a payment account, observing the provisions for financial entities
- Only allow to associate to digital wallets those payment instruments or accounts that belong to the account holder
- They will have to arbitrate “strong” user identification and authentication mechanisms to access the wallet. Compliance with these requirements must be traceable and auditable
The lawyer assures that, regarding the provisions referring to the verification and authentication of the user for opening and accessing the account, “The standard only largely confirms the demanding standards adopted by the main players in the market.” And Bruzzo confirms his appreciation by pointing out that “rigor in registration processes is widespread in the Fintech sector.”
The employer mentions, for example, that in the case of Moni the client is asked for the DNI and checks with the RENAPER that it is correct and that the face recognition matches the body’s records, while consulting other databases of public data to check information and verify that bank accounts, debit cards and ID match. “On-boarding is very solid and those standards are common to all companies in general,” he highlights.
However, as anticipated at the beginning of the note, prohibiting customers from using a card or bank account that does not match their account details at the company can lead to risks.