when the postcard reinvents itself


On vacation, in the shade of a terrace, it is a tradition that is not lost: write a postcard. "Jsend a postcard to my dad, because I like him a lot and I'm on vacation", says a young boy.I love to receive it. It's always like a little gift that we receive by mail", says a vacationer.

However, the postcard is losing momentum. At the beginning of the 20th century, 800 million cards were sent against 300 million today. In the digital age and the smartphone, there is only one option for professionals: reinventing themselves. This is the challenge of SĂ©bastien Chaumond, one of the five largest publishers of postcards in France. In the creative workshop, 500 postcards are created each year. Objective: bet on colors and new formats.

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